Anaida Deti: One of the most successful female entrepreneurs in Canada’s oral care business

What inspires you the most in your profession, and how have you achieved success in this field?

Ever since I was a young girl, I wanted to be a dentist, an orthodontist to be specific.  Dentistry was something that had always fascinated me. This does not mean that I wasn’t terrified to go to the dentist! Sure, I was, but I also found it very interesting.  I used to say that when I became a dentist, I would help all the people who were scared like me, to actually look forward to their dental appointments.  My first dental appointment was at 7 years old, I remember the dentist, the nurse and my mom holding me down because I was so terrified.  That scarred me for life!  My next dental appointment was when I was 19 years old and I only went because I was in extreme pain.  Dentistry has changed since then thankfully.  I now see kids looking forward to their dental appointments, adults as well. 

I specialize in seeing nervous patients that do not like going to the dentist. Our warm environment and techniques make them more comfortable.  It is an amazing feeling when patients come in and tell me they look forward to their appointments.  This is how I see my contribution to the world. And I am proud that we make a significant difference in the lives and experiences of our patients. 

The passion I have for the field has helped me achieve the success.  I love what I do and that can be transmitted easily to the people. 

How do you connect the field of dentistry with business? What are the challenges and advantages of this connection?

Every profession is a business at the end of the day, even though a lot of people do not want to admit it.  The business has to make money to move forward as things have to get paid.  There are some challenges for sure as some patients when you suggest a treatment and as we know the dental treatments are not cheap, they think we are just trying to make money.  Building trust with the patients is very important so they trust what you are suggesting. 

What are the latest trends in the field of dentistry, and how does this impact the way you run your business?

The technology is changing very fast everyday, the same in the dentistry field.  The new technology helps us so much to give faster, more efficient treatment to our patients.  Less pain and less time used. 

Dentistry is forever changing and evolving today 3D printing is a new trend, materials used like Resin along with 3D printing speeds up the process of manufacturing prosthodontics like: Custom dentures, dental crowns, cosmetic dental veneers also include and not limited to orthodontic clear aligners at a faster rate.

Convenience

There has been an increase of clients who seek dental offices to fit their needs. In most cases, they seek comfort, excellent customer service and convenience in dental clinics. New and upcoming dental offices have changed from the normal generic dental atmosphere to a more sophisticated integrated with urbanized ideals. Patients have several options in choosing their families dental provider. One major service helps potential client/patients in choosing their families dental clinic and that is a well-developed personalized website. As easy as a click of your mouse or touch of your screen clients can seek information and make appointments through online portals, check extended office hours, and make online payments, all these new savvy services improve the experience for patients.

Emotional Dentistry

Was one of the most interesting trends in 2023 and I predict that it will be ongoing, it focuses in the emotional and mental aspect of dentistry. Instant virtual images and short AI films help patients calm their nerves and gives them confidence in making the right decision. New technologies and techniques that have been implemented in dental healthcare has shown significant effects in improving the client’s appearance and acceptance to dental therapy. These new trends have been implemented in the way I do business and has increase patient flow, treatment acceptance, trust and loyalty.

How do you take care of professional development and continuous improvement in your field?

Dental professionals in Ontario have to maintain continuing education every year to renew their licenses, so it is mandatory.  It is also very important to give the best possible treatment to the patients and to be always up to date with the new things coming out.  As a dental professional in Toronto, Canada it is mandatory to take continuing education courses to keep current with new ever-changing skills, knowledge, and behaviour. Its important to reflect on your dental practice to help enhance and improve the overall quality of healthcare with the end result improved patient health.

How does the latest technology influence the field of dentistry, and how do you use innovation in your business?

Velscope: The velscope system is a powerful, fluorescence-based device that enhances the visualization of oral mucosal that dentists use to detect early forms of cancer and disease in the mouth during oral cancer screening.

Digital X-rays: is a process that helps produce images of your mouth and teeth instantly and is stored on a computer. Digital x-rays are less harmful than traditional x-rays as it contains up to 90% less radiation.

Intra-oral scanners: Designed for a simpler, faster and more accurate impressions, meet all your restorative, orthodontic, and implant needs making dentists confident in the success of their dental treatment.

ZOOM Whitening: Whitening treatment that gives patients fast and easy results. In just one appointment, I’ve seen in my experience up to 10 shades lighter in a person’s smile.

Dental Implants—Dental implants are screw-replacements for the root portion of missing teeth. Implants are used to restore healthy smiles when patients have missing teeth. Implants are effective because they can replace missing teeth, while still giving the patient the feel and look of a natural tooth.

Dental Milling Machine

The program automatically operates and processes prosthetics such as fillings, dental veneers, and dental crowns to replace missing or damaged teeth.

I am opened to new technology and I use them as much as I can.  The new technology helps dentistry to be better, less painful and more efficient.

You have a significant influence in the media and magazines. How do you see your role in shaping public opinion about the field of dentistry?

I want people to know how important oral health is.  Taking care of your teeth is a lot more affordable now days. 

I feel it is crucial to promote oral health to the public and constantly create awareness. In my field we meet many clients who lack knowledge about their oral health and come in only when they have a dental emergency. I have seen children whose parents have never been educated on proper care for each stage of a child’s life starting from early stages of infancy to young adult hood.  I am passionate about helping and educating all walk of life and strive to changes peoples minds about dentistry in the sense it should be part of your yearly overall health check ups.

Good oral health helps you enjoy life. It lets you: speak clearly; taste, chew, and swallow delicious and nutritious foods; and show your feelings through facial expressions such as smiling. 

Do you have any advice for those who aspire to pursue a career in dentistry and build a successful business?

I want to tell everyone that they have to love what they do and work very hard at everything they do.

One thing is certain; Dentistry is not everyone. My advice is to volunteer at a dental practice and figure out if dentistry if right for you. You must love and believe in what you do to make your career worthwhile. Work very hard at everything you do, always be ready to learn new technologies and techniques, continue to educate your self. Take chances and risks, although we live in one of the most technologically, medically, and scientifically advanced societies, we clearly still have much work to do if we are to live up to our full potential.